Customers in South London will be able to use the Deliveroo app to order CBD products from the UK company through a virtual storefront.
The CBD industry and delivery services have experienced a massive boom since the start of the pandemic in 2020. CBD sales rose while Deliveroo reported transaction volumes had increased on its app to £1.7bn in the second quarter of 2021.
It’s not the first time Deliveroo has sold products outside of food as alcohol, vaping products and tobacco are already available through the app. Although it is still advertised as a predominately food based service.
This is the first time the app will sell CBD products.
The trial will only be available in the Croydon area of South London but if it proves successful then it may be extended across the UK. Love Hemp’s production facility is located there so products will be available within a six-kilometre radius.
Customers can choose from its entire range through a virtual store on the Deliveroo app.
We are delighted to announce that we have partnered with @Deliveroo, allowing people access to CBD in minutes.
From today, people living within a 6km radius of our HQ in Croydon will be able to order via Deliveroo.#deliveroo #lovehemp pic.twitter.com/bDAL1oNFmb
— Love Hemp (@LoveHempuk) December 23, 2021
Tony Calamita, the chief executive officer of Love Hemp Group said: “Not only does Deliveroo provide us with greater visibility with consumers, but it also provides us with a new dimension to our consumer access – on-demand delivery.”
“Deliveroo has over seven million pre-registered consumers across the UK who are increasingly looking to the app to fulfil their day-to-day needs, of which high-quality CBD products are now one. Our ambition is to launch nationwide and utilise Deliveroo as a major distribution channel for Love Hemp.”
Deliveroo, deliveries and…vending machines?
It’s not just delivery brands offering a unique way for customers to select CBD products.
A number of brands introduced CBD vending machines to stores towards the end of 2021. The machines can be found in stores and across cities in Europe as well as in America and Asia. As well as offering a full range of CBD products, some of the machines also provide educational information on the brands and products for consumers.
Rising COVID cases and now the omicron variant has accelerated the need for contact-less sales meaning brands have had to get creative when it comes to new concepts. The idea of contact-less sales also works with Deliveroo where riders delivering orders are usually met outside.
CBD company, Charlotte’s Web went one step further by placing a CBD vending machine on the top of a mountain in Utah. It dispenses the companies balms for athletes who may be hiking with sore muscles. It sits on top of a sandstone slab that rises 400 feet above Moab, Utah.
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