Move Over Flower, Pre-roll is King

By |2026-04-22T03:02:16+01:0022 April 2026|

Driven by innovation and convenience, pre-roll sales in 2025 not only had the strongest growth of any major category, topping $3.6 billion in sales and moving 383 million units, but supplanted flower as the most units sold for the first time in the industry’s history, according [...]