JuicyFields crowd growing platform Vs. Canadian cannabis market: Overview of two medicinal cannabis hype cases with totally different approaches and outcomes.
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Despite a loud joyful boom that happened in Canada in 2019 when cannabis was moved to the legal side, the country has failed to drive the trend in a favourable direction. The so-called “green rush” has led production into overdrive.
As of today, the Canadian market has nothing else but low prices, poor quality and large quantities of cannabis produced annually, the large part of which remains in the shadow market. Like many independent researchers note, the legislation change made a lot of positive and negative impacts at the same time.
The greater number of licenses issued by the government had opened the doors of opportunities for entrepreneurs and yet, left them without quality standards, regulations and audit control. For comparison, there were 129 medical cannabis sales and cultivation licenses given out by Health Canada in October 2018 versus 540 licenses issued in 2020.
Generally, the boom has caused a race to the bottom from all aspects except medicinal prescriptions that still allow people to benefit from the cannabis treatment powers as long as the medicine itself is of decent quality.
JuicyField’s crowd growing concept
One can call overproduction without demand and quality control a hype without substance and this is exactly what JuicyFields counters in its niche.
Being the first company that introduced the crowd growing concept to the world, JuicyFields applies strict quality standards for cultivating medicinal cannabis at the licenced greenhouses around the world and by providing users of the eponymous platform to benefit after the plants are harvested and sold.
Considering the location of headquarters in Europe as well as distribution of partners’ facilities in countries with cannabis-friendly legislation, JuicyFields keeps expanding and getting powerful companies and true agricultural, legal, sales and scientific experts in all spheres aboard.
Partnering allows JuicyField’s operations to cover more than 150,000 sqm of land. Marijuana harvested totalled in excess of 37 tonnes of medicinal marijuana in the first half of 2021 alone.
According to founder and CEO Alan Ganse the growth has only begun and the company’s, “major goal is to be listed in the TOP 5 cannabis producers by 2025 along with such giants as Curaleaf, Trulieve Cannabis, Canopy Growth and Green Thumb Industry. We aim to produce not less than 379 tonnes of cannabis and become the number one brand among psychoactive medical and recreational cannabis products.”
The Canadian case
JuicyFields has already proved to its supporters, partners and distributors an ability to overcome obstacles, maintain the strictest GMP (Good manufacturing practices) and EU GMP standards within the industry in order to provide quality end-customer products to the market.
Looking back to the Canadian case, it becomes evident that the country couldn’t cope with the “green rush” and this example can be used as a guide of what any large cannabis movement should avoid and be careful with.
Read more: JuicyFields aims to be one of the top five producers of medical cannabis
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