Just Live an athlete owned performance CBD brand has partnered with wellness company, Vertical Wellness and canafarma to release a line of sparkling water.
A professional skateboarder and multiple X Games gold medalist Paul Rodriguez co-founded the brand with professional soccer player and World Cup winner, Alex Morgan. They were joined by NBA Championship winner Klay Thompson and motocross competitor Travis Pastrana.
The CBD infused sparkling waters will include flavours such as meyer lemon, cranberry raspberry, lime with mint, clementine, mixed berry and grapefruit. Each drink will contain 25 mg of CBD and are THC and alcohol-free. The launch in late 2021 will focus on six different U.S. markets, with national expansion estimated for 2022.
Smoke Wallin, the CEO of Vertical Wellness said: “There’s no brand out there with this kind of athletic support. I couldn’t be more excited to be introducing Just Live CBD Sparkling Waters with our national distributors to our major retailers and hospitality partners in select markets.”
Professional skateboarder injury recovery
All of the athletes involved in Just Live have their own CBD experience. Motocross, soccer, basketball and skateboarding can cause a range of injuries especially as an athlete’s career progresses.
Skateboarding in particular can cause high impact blows to the body. While it can cause cuts or scrapes, the most common skateboarding injuries are fractures, especially the wrists. Paul Rodriguez has won countless major professional skateboarding events such as the 2014 X-Games where he took gold in the street event. His first major injury occurred while skating a stair set where his right leg went the opposite way from his body leaving him with a torn anterior cruciate ligament (ACL), torn right and left meniscus and a tear in his MCL.
Following surgery, he chose to replace opioids with CBD before incorporating it into his daily routine as well as professional skateboarding training.
Co-founder Alex Morgan is known for being one of the youngest members of the U.S Women’s National Soccer Team. She won a Gold Olympic Medal against Japan in the Summer Games in 2012 and co-captained the U.S team to victory in the FIFA World Cup 2019.
In a statement on the Just Live site, she says she uses CBD to unwind and also to help with shoulder pain. “I have a convincing experience when I sprained my shoulder and had a match 3 days later. I’ve used CBD on muscle aches and pains ever since. I also have a hard time winding down after a game, and have found that I am able to go to sleep earlier after a game and feel more rested when I have a CBD capsule or tincture following the match.”
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