CBD could be a part of everyone’s daily wellbeing routine, but it needs to be affordable first, says founder of Red Eyez CBD, Darshan Patel.
Red Eyez CBD founder Darshan Patel shares his industry insight with Cannabis Health News. The potential benefits of CBD are well reported, and with increasing awareness of the body’s endocannabinoid system (ECS) the world is starting to wake up to the fact that this natural supplement could bring a boost to everyone’s well-being.
There’s just one catch; as well as making the commitment to improve your health, you have to be prepared to make the financial investment.
The founder of UK-based CBD brand Red Eyez, Darshan Patel is trying to change that. He believes that the wealth of CBD products on the market right now are overpriced, with companies driving up price points to make huge profits.
Red Eyez broad-spectrum CBD
When Patel brought his 1000mg broad-spectrum oil to the market after his launch in August 2020 – the ideal starting point he says, for those wanting to try CBD for the first time – it was priced at £19.99.
It’s a stark contrast to the costs of some products out there, which can reach into the triple figures.
“When I started looking at CBD, the first bottle I saw was £119 for 10ml. It put me off straight away,” says Patel.
“That’s a big investment for someone to be able to jump in and use it regularly.”
He continues: “We’re trying to bring CBD products to the market which are affordable to everybody.
“There are a lot of products on the market that are highly-priced, but we’re bringing the same or better quality products for a fraction of that.
“We want to get CBD into people’s cupboards and into their routine as something they use daily, because that’s when they stand to benefit the most.”
Patel wants to make CBD accessible to everyone, not just those with enough disposable income at their fingertips. All of us have an ECS, so we all stand to benefit from its properties.
“People are becoming aware of the fact that we all have ECS, so realistically we need to have access to this supplement,” he says.
“Just as people take vitamins, CBD should be something that is added into your daily routine, but it needs to be affordable first.”
Red Eyez also offers a wide range of products to ensure there is something for everyone.
Red Eyez flavours
Its broad spectrum oils come in tempting flavours such as tropical, as well as the cannabis-themed strains of Gelato, Z Skittles, Strawberry Kush and Lemon Skunk which are flavoured with added terpenes.
As well as tinctures, topicals, edibles, bath bombs and CBD-infused coffee, its new range of superfood nootropics capsules have just launched on Amazon.
“Our oils and nootropics are a fun way of taking CBD, people are often wary of the taste but the flavours make it more appealing,” says Patel.
“But we still offer the full spectrum oil which has the original hemp taste, so there is something for every type of consumer.”
Business has been good since the site launched last summer, with the impact of the pandemic meaning people are more conscious of their health and wellbeing.
But having a lower-priced product can work against you, admits Patel.
“Some people assume that if our bottle of oil costs £20 and somebody else’s is £60, then it must be lower quality, but people still don’t really know what they are buying when it comes to CBD,” he says.
“It’s important to get the message out there that a higher markup doesn’t necessarily mean a higher quality product.
He adds: “Our average sales may be lower than many in the market, but our return rate is good, people keep coming back because they want to try CBD products and affordability is a big thing.”
Read more: Working out: Could CBD or THC have an effect on your workout?
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